Fashion Merchandising by James Clark


ISBN
9781352011104
Published
Binding
Paperback
Pages
274
Dimensions
178 x 254mm

Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer.

The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation.

The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role.

Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.

New to this Edition:
- New focus point materials
- New chapter on Sustainability, co-authored with Hannah Middleton
- New activities and suggested reading lists

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-merchandising. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
89.99


This product is unable to be ordered online. Please check in-store availability.
Enter your Postcode or Suburb to view availability and delivery times.

Other Titles by James Clark

Haunted Wandsworth
24.99
24.99
_% Off
Haunted London
JAMES CLARK
24.99
24.99
_% Off

You might also like

Million Dollar Weekend
36.99
36.99
_% Off
Ogilvy On Advertising
32.99
32.99
_% Off
Way of the Wolf
32.99
32.99
_% Off
Fanatical Prospecting
47.95
47.95
_% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.