Digitisation is the biggest disruption for business as usual at any major corporation. Trusted mindsets and existing business models are collapsing, corporations are struggling to react to the Fourth Industrial Revolution by risking too little transformation too slowly ? and your industry is up next! It's time to wake up, act and really shape digital change. We need to take up responsibility for digitisation and Europe might well be the center stage for this change. Fightback delivers a stunning and convincing blueprint that will enable business leaders to use the digital economy to their advantage by leveraging three powerful, but little understood, strategic tools ? platform business models, digital ventures and the special skills of tech entrepreneurs. Based on a sophisticated analysis, the book is a hands-on playbook for corporate renewal in an age of digitisation and makes a convincing case for Europe leading the way in changing minds and business around the world. AUTHORS: Felix Staeritz founded his first company at 16 and is a serial entrepreneur, digital growth expert and investor. As an adviser and mentor, he has supported many digital companies and advised international organisations from the European Commission and the World Bank to the United Nations. Felix is a member of the World Economic Forum s Digital Leaders board. He studied in Germany, the US and Asia and is now based in Vienna and Berlin. Simon Torrance is one of the world's leading experts on business model transformation, platform strategy and digital ventures. He is currently an independent adviser to Boards and Leadership teams on these topics. Previously he was FoundersLane's UK Managing Director. Simon is a member of the World Economic Forum's executive working group on Digital Platforms and Ecosystems, co-founder and chair of the Platform Economy Summit, a guest lecturer at Singularity University and a sought-after keynote speaker. He is British and lives in London. SELLING POINTS: . Upgrade your business model for the fourth industrial revolution . A hands-on playbook for corporate renewal in an age of platforms, ecosystems and pervasive digitalisation . Develop impactful digital strategies ? allowing for small businesses to advance with global exposure . Create powerful digital ventures and revitalise business branding with a new and au courant outlook for consumer appeal . Fightback is part of an ongoing movement to drive the next wave of innovation, growth and survival in these competitive climates
