Dimensions
152 x 228 x 14mm
Geographically situated between Sweden and Russia and ruled by both nations during their history, the Finns are a remarkable people. Dry of wit and solitary by nature, the Finns speak a language unique in its origins and have kept their cultural identity intact despite the influences of their neighbours. Finns are well-educated, direct, courageous, taciturn and hate to feel obligated. As business partners they are unsurpassed in their leadership qualities yet inspire the successful team building that crafted the Nokia phenomenon.
The Finns hold their self-image to be very important and are truly tough characters, both proud and quiet. Newcomers can find themselves facing heavy silences, which for some can be quite discomfiting. This nation that claims to be the most advanced in the world has some proud statistics to back this claim: nearly twice as many Olympic Gold Medal winners per capita as its runner-up, Sweden; largest post-secondary enrollment in the world (74%) and the most equality between the sexes.
Lewis introduces the reader to the love-hate relationship with neighbouring Sweden, and compares and contrasts styles of communication among the Finns and other cultures, including Asians, Americans and Europeans. The exponential rise of Nokia from tyres and timbers to leading the world's telecommunication industry is his case study for the Finns and their unique business style.
