Firefly Effect: Build Teams That Capture Creativity and Catapult Results

A counterintuitive take on developing creative and productive teams.

Great teams are often the difference between success and failure in business. Creative teams are the key to long-term success, achieving strategic goals, and lifting every team member to a higher, more effective personal best. In The Firefly Effect, Kimberly Douglas presents inspiring yet pragmatic insights into building creative teams that get real results and improve business performance. Douglas compares the difficult act of harnessing and capturing creativity to the act of catching fireflies on a summer night. Using that metaphor as a foundation, she goes on to explain how business leaders create teams that work creatively and cooperatively together, that produce tangible results, and make employees proud to be a part of something bigger and more meaningful than just "work." For anyone who leads business teams and depends on creativity to get the job done, The Firefly Effect is a captivating and practical guide to harnessing the magical qualities that lead to great, effective, creative teams.