Fish! Tales

Real-Life Stories to Help You Transform Your Life.

The international business bestseller 'Fish!' told the story of a fictional company that turned itself around, thanks to lessons learned from the real Pike Place Fish Market, by applying the basic principles of the Fish! philosophy (Play, Make Their Day, Be There, Choose Your Attitude) to their workplace.

Now, in this inspiring follow up, 'Fish! Tales' offers exciting case-studies of how real companies are applying the Fish! philosophy to meet their unique goals and needs.

Focusing on four different organisations, it explains just how they have put the Fish! principles in action to dramatically transform their businesses - while demonstrating how adaptable, accessible and fun the Fish! philosophy really is. These remarkable real-life stories tell of the success captured by companies as diverse as a bustling regional customer service centre, the quiet neuro-surgical unit at a major university hospital and an Aspen skiing company.

'Fish! Tales' effectively communicates a message that applies to every kind of business and will help you to "reel" in new possibilities for a more lively and motivated working life. Its stimulating examples of re-energised companies are perfect for diving deeper into the Fish! philosophy and creating that amazing environment in your own workplace.