FULLY REDESIGNED!
- New front cover has eye-catching full-bleed images with key selling points on the front.
- New back cover is fully-redesigned.
- "Best of" Lists - Every book now includes a variety of additional illustrated "Best of" lists (best things to eat, see, do, drink, as well as what to read and watch before going) that will visually engage the reader and provide an overview of the entire destination.- Other useful features include Great Itineraries, Calendar of Events.
- "Travel Smart" (logistical planning tips section) has been moved to the front of the book and redesigned to be more infographic in feel.
- More images - Better use of full- and half-page images throughout the book.
- Stronger Voice and Opinions The tone and language of all Fodor's guides are more friendly and conversational, offering stronger opinions and more personality. Fodor's goes beyond informational to being inspirational.LEADING GUIDEBOOK FOR DESTINATION: In 2017 Fodor's Australia was the most popular Australia guidebook sold; it comprised 29% of all Australia travel guides sold among competitors. (Source: Nielsen BookScan)
TOURISM TRENDS: There has been a boom in the number of people traveling to Australia, with arrivals surging more than 50% in just six years, according to statistics from Tourism Research Australia. In 2011, just 5.3 million international visitors flew to the Land Down Under, a number that by 2017 had grown to an impressive 8.1 million overseas travelers. Australia's tourism industry is only set to continue, with a projected influx of around 9.7 million visitors for 2018/19. Australia is specifically targeting the growing the U.S. and Canada market. The hugely successful, star-studded 2018 Super Bowl ad campaign generated enormous social media interest and was followed with a multi-pronged campaign designed to grow the U.S. market from $3.7 billion currently, to $6 billion by the year 2020.
CURATED AND RELEVANT: Focused coverage on only the best places so travelers can make the most out of their limited time. Carefully vetted recommendations for all types of establishments and price points.
CONCISE: Shortened reviews presented with brevity and focus.
