Dimensions
155 x 227 x 26mm
20 Inspiring Tales Of Entrepreneurs Who Changed The Way We Live And Do Business
What do Bill Gates, Henry Ford, J P Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionised the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity.
Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the pre-eminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women.
This book celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work.
