Dimensions
188 x 234 x 22mm
A Reference for the Rest of Us.
This book is an indispensable guide that shows would-be entrepreneurs the ins and outs of the franchise industry, giving advice on choosing the right franchise and providing information on the basics of buying, managing and expanding a franchise business.
The book is aimed at the businessperson who is looking to franchise their company, as well as those who are looking to start their own business and are excited about a proven product or service. It demonstrates the advantages and challenges of both these situations, and guides readers through the legal terms and documents associated with franchising. The book also explores the unique marketing structure of franchise businesses, including advertising, branding, trademarks and patents.
Additionally, the book discusses:
- Business plans
- Income and cash flow
- Management of employees
- Selecting a location
- Negotiating a lease
- And much more
