The next big marketing idea?
Maybe not. Maybe this is just a book about how every single one of us can create ideas that make our products and services remarkable.
It turns out that the people who make things happen - the champions - are now in short supply and so they're more successful than ever. This is a book about a very simple idea (one that you've probably thought of yourself): If you make your product, your service, your school, your church or your career worth talking about, the word will spread. Go make something happen, and it'll pay off.
I bet you can do just that.
