How to Fight and Win . . . in Business, in Politics, and in Life.
A primer for making turning your life and your goals into a successful campaign. Drawing upon their experience as political strategists, Begala and Carville have written a colourful guide to fighting and winning the battles and campaigns of everyday - in business, in politics and in life. Whether you are a secretary, a mid-level manager, or the president of the United States, their strategies and tactics for campaigning and winning are an invaluable resource.
Topics covered include how to:
- Present an argument
- Choose your battles
- Get your message across
- Prepare for battle
- Fight with a friend
- Undermine the opposition
- Compromise
- Handle negative publicity
