Fourth edition of the highly acclaimed book on future trends by one of today's most influential business thinkers
The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line -- how markets and marketing will change, how employee and consumers behaviour and attitudes will change. Patrick Dixon has been at the forefront of those who have identified the way things are going and in this fourth edition of his highly acclaimed book he brings us right up to date on what the future holds -- how things are becoming ever Faster, more Urbane, more Tribal, more Universal, more Radical and more Ethical.
