The Power of Cattitude! Now over 35 years old (... in dog years, he'd be dead) Garfield is a universally recognised and well-loved figure thanks to his opinionated, demanding, acerbic, savvy and smart personality. Ever since his first appearance in 1978, Garfield has always struggled to get himself out of bed on Mondays. Even so, he has done rather well and has grown to be one of the most accomplished cats in the world, even appearing in the Guinness Book of World Records as the most syndicated comic strip of all time. Over 263 million people around the world read Garfield comic strips in some 2570 newspapers daily. He has appeared in two hit movies, grossing more than £15m at the UK Box Office and, with his own television show a ratings hit on Boomerang in the UK, Garfield is a cat with appeal right across the ages and both sexes. The UK Kids' License Monitor repeatedly places Garfield in the top 5 character brands for both recognition and desirability and with leading licensees joining the Garfield programme and top retailers listing him amongst their top sellers, SELLING POINTS: ? Garfield is a brand with huge potential. ? Fat, Lazy and lovable, Garfield says and does the things that we would like to say and do ... if only we could! ? Garfield also has almost 17 million fans on Facebook ? that's one seriously popular feline!
