Dimensions
160 x 241 x 27mm
Geo-Business: GIS in the Digital Organization is the only book to provide a comprehensive coverage of GIS applications in the business and organizational environment. Unlike introductory GIS books with a geographical focus, this book sets GIS in the context of business information systems (Management Information Systems, Decision Support Systems, etc.) and other business sub-disciplines such as logistics, marketing, and strategic management. The real world is brought in through numerous examples, case studies, explanations of technologies, and hands-on exercises using ArcGIS 9 exercises.
