Goerge Lois is advertising's most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons - dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind's eye, tracing more than one hundred of his "big Ideas" back to their origins. Each double page is a visual tour de force, a blueprint of creative inspiration, an a journey of discovery that will keep your eyes shifting back and force - between each Lois concept - and the seed that gave it life. AUTHOR: George Lois is an adman-genius, an innovative thinker, a creator of cultural advertising stigmas that last foreever. Lois is the author of several books, including Iconic America and $elebrity, and his Esquire covers are in the permanent collection at the Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts. 230 illustrations
