The Professional Communication Skills Everyone Needs
If you've ever been asked to write an advertisement, create a brochure, or draft a speech for the boss, then you'll know that the task usually comes with a tight deadline and not enough instructions. 'Get Your Message Across' is a handy guide to the many situations in which you need to create promotional material or events for your organisation.
Using clear examples and useful checklists, it shows you how to write effectively and manage relationships with printers, designers and other suppliers. It also includes practical, easy-to-follow guidelines for specific formats including:
- media releases - newsletters - brochures - advertisements - web sites - briefing notes - speeches - promotional kits - reports - columns - video scripts - backgrounders - conferences - presentations - tours - press conferences - presentations - tours - press conferences
'Get Your Message Across' is a lifesaver for people working in public relations, marketing or any other position where they need to create distinctive promotional material and manage events.
