Good Design Is A Tough Job showcases the design studio, Strichpunkt. It is one of the most successful agencies in Germany for a decade, winning over 500 international awards including New York Festivals, Type Directors Club of New York, Clio, red dot and many more. The typical Strichpunkt way of designing is both haptic and elegant, sophisticated and hard to copy. This book allows readers to understand 20 main design thesis on principles of good design.
