Dimensions
153 x 234 x 30mm
Everything an entrepreneur could want to know about whether just starting out or in an established business.
Packed with essential advice - and completely updated for this third edition - the Good Small Business Guide features over 140 easy-to-read articles, even more Viewpoints from people who've been there and done it, an extensive information directory, and a quiz for all budding entrepreneurs.
The Good Small Business Guide offers help on all aspects of starting, running and growing a small business, including planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others.
Brand new material includes advice on:
- increasing customer loyalty
- 'green' marketing
- promoting your company with podcasting.
