AdSense For Dummies is the book Web site and business owners need to leverage Google’s affiliate marketing program. This book walks readers through setting up an AdSense account, and provides valuable information on how to use AdSense to address visitor interests and implement a successful AdSense program. Also covers administrative functions, such as account management and tracking payments, and contains several top tens lists about what AdSense users should avoid, what types of resources are available to help AdSense users optimize their efforts, and what techniques can help drive traffic to their Web site.
Part I – Discusses what AdSense is and how it works. Then walks readers through registering for the AdSense program, building a Web site that capitalizes on AdSense capabilities, applying basic SEO techniques to AdSense efforts, and installing the AdSense code.
Part II – Focuses on how AdSense works for content Web sites. The first chapter in this section defines cost-per-click (CPC) programs and the concept of cost-per-millions (CPM). Additional chapters provide specific techniques for building effective content, designing eye-catching, well-performing content ads and using multiple ad blocks on a single page or Web site. Referral programs are also covered in detail in this section.
Part III – Clarifies the differences between AdSense for search and AdSense for content. Shows readers how to use AdSense for search to improve site revenue. Various search capabilities and styles are covered, as well as creating search ads and customizing search results, plus additional AdSense capabilities—such as AdSense for Mobile and AdSense for RSS.
Part IV – Guides readers through the process of tracking AdSense results using server logs, channels and Google Analytics. Covers using AdSense reports to track and improve revenue results.
Part V – Provides readers with additional tips, tools and resources to improve their success with Google’s AdSense program.
