The purpose of Google Analytics 2.0 is to explain the concepts behind analytics, how to set up Google Analytics, how to choose goals and filters, how to read Google Analytics reports and graphs, and how to use that information to improve web site performance.
The book goes one step further with this edition. Based on reader feedback on the first edition of Google Analytics, Google Analytics 2.0 also includes more in-depth information that reaches an added audience--those who are more than just beginners. This information includes advanced tips and suggestion on how to get more from the reports that Google Analytics makes available to webmasters.
The book covers the following topics:
What is new in GA 2.0???
Setting up Google Analytics
Analytics Settings
Access Management
Filter Management
Reporting Dashboards
Executive Dashboard
Marketing Dashboard
Webmaster Dashboard
Reports
Marketing Optimization
Visitor Segments
Marketing Campaign Results
Search Engine Marketing
Goals and Funnel Process
Content Performance
Navigational Analysis
Ad Version Testing
Web Design Parameters
E-Commerce Analysis
Revenue Sources
Product Merchandising
