Dimensions
157 x 223 x 13mm
The number one book on Google+ for business, fully updated for the many changes since its release!
In this book, top social media consultant and Google+ early adopter Chris Brogan shows businesspeople how to leverage its immense potential. This friendly, conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn:
* How Google+ is different, and why the difference matters.
* Where to start after you sign up.
* How to define effective Google+ strategy and tactics.
* How to integrate Google+ into current online/digital strategies.
* How customers are using Google+ -- and what they're looking for.
* How businesses are using Google+ -- with case studies from small businesses, enterprises, entrepreneurs, and employees.
* How to use Circles to organize contacts and interactions far more effectively.
* How to create posts that draw attention and spark conversations.
* How to build a simple, low-cost content strategy.
* How to grow an audience and share others' valuable content.
* Tips and tactics for going way beyond the basics.
