Great fashion brands need outstanding graphic design to promote and to provide visual support and to stand out from competitors. Fashion is the very symbol of taste, uniqueness and personality. For the time being, fashion industry is so prosperous that there are countless fashion brands dazzling people's eyes. This book aims to introduce readers to the most talented and innovative fashion advertising campaigns, in one of the art fields where creativity is at its best, in a business that invests large budgets in order to achieve the most impressive results. This book showcases a wide range of areas, such as ad campaigns, fashion photography, fashion catalogues, invitation cards to fashion shows, label and tag design with a magnificent array of colour-illustrated examples by the best designers from around the world. In doing so the reader is offered with a thorough survey of the latest trends in ad fashion design today. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is Professor and Graduate Supervisor. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organisations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and Professor and Doctoral Supervisor at the College of Arts and Humanities in the Macau University of Science and Technology. Fully illustrated in colour
