This book offers a five-part model companies can follow to "green" themselves. Moreover, it shares the success, and failures, of forerunners in this fast-growing business trend. This book details why and how businesses are becoming more environmentally firendly. It sites seventeen case studies that illustrate "green" advantages enjoyed by companies like Interface, Inc., Patagonia, IBM, Mitsubishi Corporation, and others. Winning "green" practices like the following have enahanced the performance of companies, both in employee retention, customer loyalty, and overall profits._x000D__x000D_* Patagonia encouraged employees to be active outdoor and paid them to work for non-profit organizations, and enjoyed a rise in loyalty among its staff_x000D_* IBM saved $17.8 million dollars one year simply by encouraging employees to turn off unused lights and equipment_x000D_* The implementing of greener practices is credited for a 1,100-percent increase in stock value since 1992 for Suncor Energy_x000D_* By encouraging green practices and making sustainability a company-wide goal, Interface, Inc. was named one of Fortune's "Top 100 Places to Work in the Country"_x000D_* Since it started producing "greener" products, Electrolux has experienced a 3.5-percent increase in profit margins_x000D__x000D_This groundbreaking book suggests that the future of green business may lie in the new field of "business ecology." Learn what is driving this movement and what a company needs to do to improve its environmental performance._x000D_While many companies have made great strides in improving their environmental performances, there is little standardization for what is "greened."_x000D__x000D_ AUTHOR: Dr. Amy Townsend is Founder and President of Sustainable Development International Corp (SDIC). For more than a decade, she has researched and written on a variety of topics related to environmental sustainability. In 1997, she published the book The Smart Office, which discussed workplace greening. She has consulted with governments and organizations in the United States, India, and Malta on greening their buildings, workplaces, and activities. Dr. Townsend is an adjunct assistant professor of James Madison University's Department of Integrated Science and Technology.
