Ensuring harmony and creating new opportunities when doing business in or with China. This is the second title in the ?Navigating China? series of books written by leading experts in the field of international business and cross-cultural communications. The book examines the importance of ?politeness? when communicating and doing business in China, and what you should and should not do to make your experience a success. In the business world, politeness is more than just social etiquette ? it's a cornerstone of success. Relationships are at the heart of business, and politeness acts as the glue that keeps those relationships strong. However, the way politeness is expressed can vary significantly across cultures, particularly for foreigners doing business in China. Politeness in China is deeply rooted in respect for hierarchy, relationships and cultural traditions. A simple business request in the West might be direct and efficient, but in China, it often requires more careful consideration of tone, humility and relational context. This book will help anyone doing business in or with China to navigate the hidden traps and understand how politeness works across cultures, which can then be the key to new opportunities. AUTHOR: Dr Catherine Hua Xiang is an established author and applied linguist. She is Head of East Asian Languages at LSE, Programme Director of LSE's BSc International Relations and Chinese course, as well as UK Director of LSE Confucius Institute for Business London. She is also a consultant to companies wishing to engage with China. SELLING POINTS: . Practical advice and techniques to help you communicate more effectively when operating in the Chinese culture. . Contains an engaging mix of theory, real-life examples/cases and practical methods. . Written by an expert in inter-cultural communication and linguistics. . The second book in a new series of ?Navigating China? books designed to help anyone be more confident and effective in doing business in or with China, the world's second largest economy.
