Fresh ideas can mean big profits—but only if they make it to market and sell. If you need the best practices and ideas for creating and delivering new products and services this book is for you. This collection of HBR articles will help you decide which ideas are worth pursuing, adapt offerings from the developing world to wealthy markets, tailor your efforts to meet customers' most pressing needs, make inexpensive products on a vast scale, and avoid classic pitfalls such as stifling innovation with rigid processes.
