A curated collection of 10 HBR magazine articles on design thinking, product design, experimentation, and how you can use design thinking to create new offerings, solve big problems, and transform your organization. This book curates the best and most useful HBR articles on design thinking. Authors such as Tim Brown, Indra Nooyi, and Roger Martin provide the advice and inspiration and you need to:
Understand the transformative potential of design thinking.
Proceed from idea to product at lightning speed.
Iterate with rapid customer feedback.
Fail small and win big.
Create new products people love.
Learn to be a better design thinker.
Lead design thinking teams more effectively.
Open new paths to innovation at your company.
Audience: Leaders, managers who work or with design thinking teams. Product managers. Anyone who works on a design thinking or product development teams. Executives who want to bring the spirit and principles of design thinking to their organization to innovate and gain advantage.
