'Hook Your Audience' is a speaker's resource book, full of stories, quotations, quips, overheard remarks, proverbs, sayings and miscellaneous words of wit and wisdom with which to enliven, embellish and amplify a presentation. In other words, the 'hooks' to grab an audience's attention.
The author - a seasoned speaker, writer and trainer in the business sector - groups his material according to its relevance to particular managerial or business situations, and provides comment, advice and insight as appropriate. 'The intention is to increase the effectiveness of getting the message across and, vitally, getting it to stick', he says.
