There is a need for a new edition that builds on its strong reputation and updated to reflect the major changes in the marketing environment over the past 10 years especially around social responsibility and technology including social media, online purchasing and booking platforms. The proposed changes are appropriate and will keep the material relevant as the tourism and hospitality recover from the impacts of the recent pandemic. It also give the book a competitive advantage over others.
* The book is extremely credible and written by an extremely experienced author.
* The range of features that aid understanding and help teach the subject area. The new mini e-marketing cases were seen as a particular strength
* Excellent balance of theory and industry examples. Some of the other books available lack relevancy.
* The examples and case studies are international and showcase a wide range of issues.
* Writing is extremely accessible and appropriate for students approaching this subject for the first time
