How Canon Got Its Flash Back

How Canon Got Its Flash Back by Tokuda & Omura


Authors
Tokuda &
Omura
ISBN
9780470821237
Published
Binding
Hardcover
Pages
280
Dimensions
165 x 239mm

This is a fascinating book that shows how one blue-chip tech company is riding out the bad times in style. While the earnings of most Japanese tech companies have gone up and down over the past decade, Canon's growth has held steady.

This book discusses the East-West style management strategies of its current president Fujio Mitarai (nephew of the founder, Tsuyoshi Mitarai) that have turned Canon into a winner despite an increasingly dreary global economy. Mitarai was chosen as one of the world's top 25 managers in 2001 by leading US magazine BusinessWeek. Since taking office in 1995, Mitarai was viewed as a model for executives of large corporation throughout the world.

This book takes a unique look at how Canon remained competitive worldwide and kept growing despite the tough global economy. Canon is far and away the biggest innovator in copier and photographic technology.
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