Becoming a digital company is a headache for the management of every company in every industry. Almost all have digital initiatives, but these are often a jumble of activities, rather than coherent strategies. As a result most companies are not reaping the benefits of digitisation.
Becoming a digital company is not so much an internet/web concern as a back to basics drive. Before any digital initiative ask first: "What are the top five issues facing my company?" Only when you know the answers can you digitise with the objective of improving and redefining your relationship with customers, creating strategic control and generating new opportunities for profit and growth.
