Dimensions
154 x 228 x 15mm
You are attracted to a career in Marketing or in Public Relations, but wonder how to:
- Understand the range of jobs within the industry
- Stand out from the crowd.
From Accountant and Advertising Account Executive to Viral Marketer and Webmaster, Annie Gurton explains every role in the business, together with many more in related industries. Complete with factual information on such vital matters as salaries and hours of work together with full explanations of the jargon used in business, this book provides a full explanation of the skills required and the steps to take to succeed in a highly competitive industry.
Includes information on each job role in marketing: an outline of the job, case study of an individual; analysis of skills; tips; information; and glossary.
