There is no such thing as perfect radio, therein lies the delicious unpredictability which prompts most British adults to tune in each week. Like many things, radio done well sounds effortless. It is not. Producing great radio is partly down to instinct and partly down to learning and mastering the basics of this great medium. In this book, David Lloyd, a thirty-year radio veteran across all formats, shares hints to point you in the right direction as a presenter or producer. If you are planning a career in radio, or taking your first steps, it will speed your journey.
