Dimensions
235 x 191 x 21mm
Promotional Marketing That Really Works.
'How To Sell More Stuff' tells executives, agencies, internal departments, entrepreneurs, and students alike how to close sales by influencing immediate customer behaviour through an array of promotional techniques, including sweepstakes, tie-ins, coupons, events, and more.
Authors Steve Smith and renowned Professor Don E Schultz give readers a fact-filled how-to handbook that covers the entire sales promotion spectrum clearly, concisely, and completely. Learn: How to choose the right tactic from over 100 options, reviewing descriptions, advantages, and disadvantages; How to budget the program; Pitfalls, cautions, and opportunities; How to put it all together with procedures and checklists; Examples of leading promotions from Campbell Soup, General Mills and more.
