Dimensions
218 x 276 x 8mm
High on practice, low on theory, this book teaches readers the art of persuasion, relationship management, networking, and personal impact.
This books distills selling into four core parts:
* You: Your image, your approach.
* The conversation: The art of persuasion.
* The relationship: How to nurture professional relationships.
* Your network: How to grow from one relationship to the next.
We all have to sell--every day, we sell ideas, agendas, and priorities. Our ability to do this is crucial to our success in and out of work. How to Sell is the definitive book on selling. High on practice, low on theory, it demystifies the sales process. This book teaches readers the art of persuasion, relationship management, networking, and personal impact--skills nobody can do without.
