How to Start Your Own Business for Entrepreneurs (Second Edition)

The bestselling startup toolkit for entrepreneurs -- now fully updated, and more valuable than ever!

Innovative new two-track structure enables every entrepreneur to move at the speed that's right for them.
Authored by a leading expert in starting, running, and selling businesses.
Covers the entire business lifecycle, from planning through exit.
Offers invaluable practical insights on marketing, customer service, finance, staffing, risk management, and future-proofing.

More relevant and useful than ever, How to Start Your Own Business for Entrepreneurs, Second Edition offers an indispensable start-to-finish roadmap for planning, launching, running, building, and selling the highly successful new business. This edition's innovative new two-track structure will help every entrepreneur build a business that reflects their own lives, mindsets, goals, and motivations, and move forward at the speed and intensity that works best for them. Long-time entrepreneur and business consultant Robert Ashton covers the entire business lifecycle, guiding potential entrepreneurs in:

Identifying the right opportunity, and planning everything from business structure to location.
Deciding whether to build a new business or buy an existing business.
Making a seamless move from employed or unemployed to self-employed.
Writing a compelling plan, communicating a vision, and finding investors.
Finding customers -- including powerful new online and social media techniques.
Managing the business, tracking finances, hiring employees, and coping with a tumultuous economy.
Growing the business without ruining your life

From marketing and branding to risk management and future-proofing, this book offers invaluable practical guidance for entrepreneurs at all levels of experience -- all of it organized for exceptionally easy use!