The Essential Guide to Winning and Keeping High-Value Consumers.
Do you have the knowledge you need to stay in business for the next decade and beyond? Do you know how to unlock real value from your customers? Do you understand why less than 22 per cent of all consumers account for half of high-value purchases? Do you know how to reach the new breed of consumers - the I-Cons - who are happy to spend more but loathe being treated like part of the pack; who want to make decisions for themselves, and will reward businesses that let them; who have changed the way business is done, and hold your future in their hands?
Here, for the first time, is the essential information you need. Based on groundbreaking research of 250,000 survey respondents, and written by two highly regarded former KPMG directors now running their own successful consultancy, 'I-Cons' shows business the way forward.
From identifying the new consumers and understanding the way they see the world to the specifics of how to appeal to them (and how to avoid the common mistakes), how to turn your business into the kind of "Third Wave" enterprise they seek, and how to build an ongoing, highly profitable relationship with them, 'I-Cons' covers everything you have to know to not just survive, but thrive in this new environment. Don't get left behind. Your customers haven't!
