This work introduces readers to an intriguing, experimental field of architecture. Featured projects include cafes, branded shops, souvenir shops, sports goods retailers, supermarkets, clothes shops and specialist retailers. As new materials become available, as new technologies open up a baffling range of surprising new possibilities, an excitingly innovative and extremely active field of architecture has arisen that is redefining entire urban landscapes. These extraordinary possibilities, sometimes of a temporary nature, must be adapted to local building regulations and limited budgets, challenging imaginative design to the limit. This book is a well researched sampling of some of the most trail-blazing projects in this area. The large full-colour photographs that illustrate each project are complemented by working plans, sketches and explanatory texts by the architects.