Illustrated by Larry Corby.
The benefit of having a workforce that is idea-prone can hardly be overstated. Nathan Mhyrvold, former chief technology officer at Microsoft, was recently quoted in 'Fast Company' as saying that "a great employee is worth 1000 times more than an average one. Why? Because of the quality of their ideas".
This book aims to help employers turn average employees into great ones. It is about how you can better make the people you work with more creative. According to Jack Foster, the primary job of a leader (what he calls an 'Ideaer') is to raise people's self esteem and to make it fun to come to work.
The book details thirty-nine ways to accomplish that job, ways born out of the need of creative directors in advertising agencies to lead their departments of misfits and free spirits, of original thinkers, of people who resist authority and reject dogma, of people who cannot be led, but who must be 'ideaed'.
