In the 22 years since it was formed, Simply Red has become one of the most successful bands in the world. With album sales over 50 million and rising, a string of sold-out stadium tours plus a host of awards, the band's founder, singer/songwriter Mick Hucknall, has become recognised as one of popular music's most talented and influential artists.
Between the awards ceremonies, world tour, writing and making hit records, Mick Hucknall has found the time to lead a colourful private life. There have been many biographies of him, and he has attracted more than his fair share of attention from the world's tabloid press. But he is a famously private man, and up to now has revealed little about the history of the band and the part he has played in it. Here, in the first and only official Simply Red book, he talks about his inspirations, the stories behind his biggest songs, his fellow band-members and the music business itself, while also talking in depth about his greatest influences and heroes.
Packed with photographs, many never before seen from Hucknall's personal collection , 'If You Don't Know Me By Now' offers a fascinating insight into one of the biggest bands to emerge in the past two decades, and also a revealing portrait of the man who founded it.