This book is aimed at students and illustrators who are looking to create artworks to fulfill a specific brief, as part of their course, job or career. It helps to lead the reader through the thinking process, not just of creation but from the very basic essentials which are often overlooked. It aims to answer some tricky questions: How is illustration used today? Who is the target audience? How is the image used to convey information?
It looks at the subject matter of illustration in relation to the contemporary world. It also looks at gathering research, the relevance of media placement, subject matter and the use of visual language.
This informative guide aims to help the reader think through his or her brief in detail, from the needs of the client to where it will end up and how it will be received, aiming to get the best possible illustration as a result, not just in artistic terms but in commercial terms too. A key text for anyone wishing to make their living in this field.
