Individualized Corporation

Individualized Corporation by Sumantra Ghoshal & C.ristopher A Bartlett, C.


Authors
Sumantra Ghoshal &
C.ristopher A Bartlett, C.
ISBN
9780887308314
Published
Binding
Paperback
Pages
372
Dimensions
135 x 203 x 21mm

A fundamentally New Approach to Management

Based on six years of research and hundreds of interviews with managers at every level of companies such as Intel, ABB, Canon, 3M and McKinsey, 'The Individualized Corporation' explores the collapse of an outmoded corporate form and reveals the emergence of a fundamentally different management philosophy - one that focuses on the power of the individual as the driver of value creation in the company and the importance of individuality in management.

Without proposing a universal solution or a quick-fix prescription, this important book provides an indispensable guide for those who must lead their companies into the next century.
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