Dimensions
154 x 228 x 6mm
Why do people say 'yes' - and how can we apply the theories behind this to get the results we want? Dr Robert Cialdini is a leading authority on influence and persuasion, and in this illustrated edition of the international bestselling classic, he reveals the six universal principles behind becoming a skilled persuader. He shows not only how you can apply them, but also how to defend yourself against them.
More than 30 years of research into the psychology of influence has earned Dr Cialdini an international reputation as the leading expert in the fields of persuasion, compliance, and negotiation. Influence: The Graphic Edition presents the essence of his ideas, condensing decades of study and sought-after advice into an accessible, digestible graphic book. Fascinating and immensely useful for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
