Dimensions
168 x 232 x 21mm
Driving Product, Process and Market Change
With the collapse of the new economy, companies are scrambling for ways to keep their competitive edge. This book shows how innovation can be a cost-effective method for sustaining competitive advantage and is effective in any economic climate.
The book brings together the best and most current articles on innovation, featuring some of the world's top experts in the field. The book contains contributions from such luminaries as Peter Senge on innovating the next industrial revolution; Michael Porter on the importance of external factors in innovation; James Brian Quinn on outsourcing innovation; and Eric von Hippel on innovation by user communities.
