'Innovation, Product Development and Commercialization' probes not only into the critical issues of innovation and product development, but also organizational leadership and management, and the impact of organizational structures and business processes in product leadership.
This comprehensive book presents the details and nuances of a flexible product development process including best practices in R&D, product and process engineering, marketing, and commercialization. It also covers the topic of technology and product portfolio planning, which is critical to proper prioritization of opportunities and investment strategies.
