For Steve Jobs and Bill Ford, Microsoft and 3M, a new business model of innovation has become the driving force behind their success. With strong leadership and a disciplined process, today's leaders are creating more than great products: they are taking the role of innovation beyond research and development, placing it squarely at the centre of the organisation's core competencies and changing the very nature of the customer experience. Thomas Koulopoulos examines the experience of some of the biggest and most successful businesses in the world and identifies how to create a culture of innovation.
