A blistering critique of the largely hidden role played by the public relations industry in Australia, 'Inside Spin' reveals how corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Winner of the 2005 Iremonger Award for Writing on Public Issues.
Public relations professionals invisibly influence just about every news story we read, see and hear. Even more significant is what they manage to keep out of the news altogether.
'Inside Spin' is the first behind the scenes investigation of the billion dollar a year Australian PR industry. Bob Burton illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, court journalists, attack corporate competitors and influence politicians. Through detailed case studies from both private and public sectors, he shows just how much PR filters what we see, hear and think about the organisations that affect our lives and shape our society.
'Inside Spin' is a searing expose of the influence industry and the deep-pocketed organisations they serve.
