Lessons from the Masters of Brand, Growth and Reinvention
Reaching sixty percent of all Net users, Yahoo! is one of the most popular Internet portals and one of the most successful companies in the world today. This book takes readers on a fascinating journey through the thoughts and motivations behind the company.
Revealing stories of on-again, off-again management, the race for innovation and the constant focus on survival, this book will engage readers on many different levels.
With access to Yahoo's top executives, author Karen Angel describes the complementary but different styles that have made Yahoo! one of the few surviving business models in the struggling Internet sector.
