Why You Don't Have to Leave the Corporation to Become an Entrepreneur.
This re-release of a classic bestseller, offers practical advice on how to survive and prosper as in intrapreneur. 'Intrapreneuring' also shows large organisations how to make good use of their people's intrapreneurial energy to continue innovating and increasing productivity to meet 21st century demands.
Like entrepreneurs, intrapreneurs come up with ideas which, given the freedom and incentive of a private venture and the resources of a large company, can result in wildly successful products. This book outlines the many mutual benefits of collaboration between intrapreneurs and large companies and informs budding intrapreneurs how to get their ideas approved and secure the necessary funds to make their project succeed.
