Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using interesting real-world examples, engaging application exercises, and up-to-date resources. Best-selling author Donald Treadwell and new co-author Andrea Davis guide readers through the process of conducting communication research and presenting findings for scholarly, professional, news/media, and web audiences.
New & Key Features
New vignettes introduce a theoretical or methodological topic using language and contexts that students new to research can easily comprehend.
New and updated content includes:
"First Decisions": expanded discussion of basic research perspectives, worldviews, communication metatheories, and communication research traditions.
Bibliographic research: new content on identifying and assessing fake news.
Survey methodology: new content on "big data" and surveys.
Application exercises help students learn to make decisions about research practice.
Ethics panels with questions facilitate discussion of research ethics in practice.
