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Introduction to Advertising

Introduction to Advertising by Emmanuel Mogaji


Authors
Emmanuel Mogaji
ISBN
9780367441999
Published
Binding
Paperback
Dimensions
174 x 246mm

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
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96.89
RRP: $113.99
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Instore Price: $113.99
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