Dimensions
140 x 210 x 20mm
Leading author asks how did Jeremy Corbyn get to the top of the Labour party - and how could he stay there?
Where did he come from, and what chance does he have? How did the Blairites, so rigid in their grip on the Labour Party for two decades, lose control? How did the media campaigns prove so ineffectual, and even counterproductive? What role did new media play in allowing 'Corbynmania' to arise long before the national press and television news paid attention? This book, in five straightforward chapters, explains how Corbyn fits into the history of the Labour Party and its decline, how he won in part because of dissatisfaction with the established political and media elites, how the campaign won the support of trade unionists, precarious workers and students, through a novel social media campaign, and yet how the opposition to Corbyn might in the coming years pull themselves together and depose him if he doesn't build an active base.
